A collection created by a Belgian designer to bring a touch of glamour and sophistication to every outfit!

Our history, our brand

After years as an expatriate in Thailand, Juliette's dream of launching her own jewellery brand became a reality in 2020. Her adventure began with a visit to Khun Priya's workshop, where she met talented artisans who shared Juliette's values of quality and ethics. Together, Juliette and Khun Priya worked closely to create unique pieces. Named after the Sanskrit word for ‘beautiful thing’, Assaya Jewelry is committed to using recycled and eco-friendly materials. Each piece is handcrafted in vermeil from high-quality materials, sterling silver and 18-carat gold.

Explore our expertise
Boucles d'oreilles Austin - Assaya Jewelry Europe

The Essence of Assaya Jewelry: a timeless passion

At Assaya Jewelry, we believe that jewellery should reflect your style and personality. Our collection is designed to be timeless, so you can wear it for any occasion. Whether you are looking for a special gift or a piece to add to your own collection, Assaya Jewelry has something for everyone. Now based in Texas, Juliette is excited to explore the creative opportunities Dallas has to offer and to continue to share her passion for jewellery design with the world.

Boucles d'oreilles Santa Cruz - Assaya Jewelry Europe

Why are we collaborating with an artisan workshop in Thailand?

At Assaya Jewelry, our collaboration with an artisan workshop in Thailand is a matter of course. After living in Bangkok for four years, that's where it all began. Juliette discovered exceptional craftsmanship and met talented women without whom Assaya would not exist. To this day, she continues to work with them to create vermeil jewellery, handcrafted using the lost wax technique. It's a wonderful human and craft adventure, with each piece telling its own story.

A piece of jewelry, a story… ours.

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