Assaya Jewelry

Designed with love in Belgium - Handcrafted with care in Thailand

Let's travel together

About us

Juliette Greindl

Assaya Jewelry originated from a need and a passion. Juliette, a dynamic Belgian woman, lived in Bangkok for 4 years. Living here she couldn’t find jewelry that matched her European taste. With Bangkok being famous world-wide for its top quality jewelry manufacturing, she saw the opportunity to create her own brand, produced in Thailand.

After looking at hundreds of workshops, Juliette finally found Khun Priya’s workshop, which met her expectation of quality and ethics. Khun Priya stands for quality work, but above all treats her employees as family. All Khun Priya’s craftsmen are paid a premium wage and work in a safe environment. As proof of this, employee turnover in the workshop is very limited.

Assaya Jewelry was an instant success with Bangkok expats looking for quality European style jewelry at affordable pricing.

Now Juliette is back in Belgium, but still holds the same ambition: creating classic, timeless icons that you can wear every day. The love affair between Khun Priya’s workshop and Assaya Jewelry is, of course, still alive, because Juliette is convinced that no machine will ever be able to replace their craftsmen’s skill for mould creation, polishing & plating. 


Each Assaya Jewelry model is unique. Juliette finds her inspirations in nature, architecture & travels. Each model has the name of a city to celebrate the beautiful places in the world.

The Assaya Jewelry collection is made with Sterling silver 925 and 18K gold plating  with a minimum thickness of 3 microns. This is not “fast-fashion”. You will quickly notice that 3 gold microns is a must allowing the jewelry to last much longer.

The Assaya Jewelry models are designed by Juliette in Brussels and handcrafted by skilled craftsmen in Bangkok.

How to take care of your jewels?

Jewelry should be handled with care ar all times. It is important to note that direct exposure to perfume, hairspray, body cream, chlorine, detergent and harsh elements over a period of time will damage your jewelry. Remove jewelry when sleeping, doing household tasks, spots and cleaning.



The e-shop belongs to J Consulting SA. Registered and head office address is 25, Avenue du Dirigeable — 1170 Brussels in Belgium. Company registered in Brussels VAT number BE.0477.758.256. Assaya Jewelry is our trading name. 

You can review the most current version of the Terms & Conditions at any time on this page. These terms and conditions govern your use of the site and purchase of goods and services from the site. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms & Conditions by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes. 


All products shown on are subject to acceptance and availability. That acceptance will be deemed complete and will be deemed for all purposes to have been effectively communicated to you at the time Assaya Jewelry sends an order dispatched email, and payment is taken from your credit or debit card. Our acceptance of your order brings into existence a legally binding contract between us. Only adults (persons aged 18 and over) are entitled to enter into legally binding contracts. J Consulting sa reserves the right to withdraw any product from the website at any time and remove or edit any material or content of the website without prior notice and without any liability for any damages occurring from the above actions. 


The price of the Items is shown on the website in euros (€) and is deemed to include VAT (but no delivery charges). The final cost of your order will include the delivery charges.                    J Consulting SA reserves the right to change the price of products offered on the e-shop at any time and without prior notice. Please note that any import duty and taxes incurred for shipping to certain countries are the responsibility of the customer.


By purchasing on this site you confirm that the Paypal account or credit/debit card that is being used is yours or that you have been specifically authorized by the owner of the Paypal account or credit/debit card to use it. All credit/debit card holders are subject to validation checks and authorization by the card issuer. If the issuer of your payment card refuses to authorize payment we will not be liable for any delay or non-delivery. Payment can be made by Paypal orby any other methods that may be advertised on our website site. All orders will be dealt with as soon as they have been validated. 


By placing an order you certify that you are an adult according to the laws of your country or state of residence. By placing an order to this website the customer states that he has read and understood all the content of these Terms and Conditions. We will confirm receipt of your order by sending you an e-mail to the email address you have registered with us through our website. 


All orders are delivered using the shipping methods provided by Bpost. If the articles do not comply with your order or if they are not to your satisfaction, you may ask for an exchange within the conditions described here below. 


For all international orders, please note that the consumer is responsible for any tax and duty fees on orders required to go through customs. We are unable to pre-calculate this fee for you as the cost is determined by each country’s customs. If you are having trouble placing your order please email We will do everything we can to help you. 


If you wish to cancel your order please contact us by email at stating your order number. Cancellation must be received within 24 hours of ordering. If you notify us for a cancellation later than 24hours after placing the order, we will do our best to accept your request provided we haven’t processed or dispatched your order yet. If we accept your cancellation request, we will notify you by email to the email you have registered with us. As soon as we accept your cancellation request, the customer will be refunded. Refunds may take a few days to complete, according to the policies set out by our payment-processing partner. 


Goods purchased from this site can’t be returned. 


These Terms & Conditions are subject to Belgian law. You and J Consulting SA irrevocably submit to the exclusive jurisdiction of the Brussels courts. 


While visiting our website, you may be asked to register personal information. Our company only collects personal information that is knowingly and voluntarily provided by you. All the information collected on our site will remain private and will not be disclosed to any third parties. By consenting to these terms and conditions, you acknowledge and agree to be bound by the terms of our privacy policy. 


J Consulting SA is the owner of All site content including Assaya Jewelry logo, photographs and designs are the property of J Consulting SA. Copying and use of the above listed materials to any other server, location or support for publication, reproduction or distribution is expressly prohibited without permission.


If you have any questions about these Terms & Conditions, please contact us at